Amazon Gives Tablet Consumers Something to Consider–at Least Before the Next Apple Event

kindle fire hd magazineAmazon revealed an expanded lineup of Kindle E-readers Thursday that will directly compete with Apple’s iPad and strengthen its command on the e-reader market, introducing the Kindle Fire HD with two sizes, the Kindle Paperwhite–a night time version of the Kindle with an unobtrusive integrated light, and improving on the original Kindle Fire‘s processing speed by double and lowering its price to $159, a price cut of $40. Amazon also lowered the price of the Kindle Touch, the company’s entry-level e-reader down to $69.

Customers can choose between a 7-inch and a 8.9-inch models of the Kindle Fire HD that will require a $49.99/year 4G data package–a considerable savings over rival tablets. If you don’t want to bother with data plans, there are wi-fi versions, and all will have at least 16GB of storage space and up to 32GB for an additional $50, a much better display and faster processing speed than the original Kindle Fire.

Here’s the breakdown of the different models.

Kindle Fire HD– 7-inch
Pre-orders available now, Ships on September 14  

16 GB – $199
32 GB – $249
• 13.9 ounces 7.6″ x 5.4″ x 0.4″
• Dual-band 2.4Ghz and 5 Ghz frequencies, dual-antenna Wi-Fi
• 1.2 Ghz dual-core processor with Imagination PowerVR 3D graphics core
• Access to Amazon Video’s movie library, MP3 music library, magazines, books, audiobooks, Facebook, Netflix, HBO GO, Twitter, Pandora apps, and games.
• Support for Gmail, Hotmail, Yahoo!, Facebook, Exchange calendar
• Skype video calls with front-facing HD camera
• Free unlimited cloud storage for Amazon content
• Kindle FreeTime – a unique experience for the kids in your life including daily screen limits and access to age appropriate content. Free on every Kindle Fire HD.
• 10-pt. multi-touch screen display 1280 x 800 high definition LCD, reduced screen glare, and wide angle viewing.
• Up to 720P HD
• Dolby audio, dual-driver stereo speakers.
• 11 hours of battery life
• Whispersync technology to switch between audio book or Kindle books, games, and for movies.
• HDMI Out port
• Content supported: Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible Enhanced format (AAX), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, PCM/WAVE, OGG, WAV, MP4, AAC LC/LTP, HE-AACv1, HE-AACv2, AMR-NB, AMR-WB, HTML5, CSS3, MP4, 3GP, VP8(.webm)

kindle fire hd iron man

Kindle Fire HD–8.9 inch
Pre-orders available now, Ships on November 20 

$299 Wi-Fi Only 16 GB
$369 Wi-Fi Only 32 GB
$499 4G LTE 32 GB
$599 4G LTE 64 GB

• Features everything the 7-inch versions offer listed above
• 10-pt. multi-touch screen display 1920 x 1200 high definition LCD, reduced screen glare, and wide angle viewing.
• Up to 1080P HD
• 20 ounces 9.45″ x 6.5″ x 0.35″
• Battery life has not been confirmed yet.

This is an aggressive move towards Apple because Amazon has the content to deliver in an easy system, an intuitive interface and user experience and a store integrated into the device. You can get all of Amazon Prime, Instant Video, and the free Lending Library plus the use of Amazon’s cloud

Yes, it’s true you can do plenty more with an iPad, however if you’re planning on using the tablet solely as an entertainment machine, to streamline the process at which you get movies, television, books, music, and games, this is a pretty impressive device, especially at the cost. The yearly data plan alone is eye opening and Amazon is claiming faster Wi-Fi download speeds at 31 MBPS as compared to the latest version of the iPad at 22MBPS.

kindle fire hd 3

The one thing I didn’t see test-driven is how good digital comics look on them. Comixoloxy is available to Kindle Fire users so thinking about the geek-driven end users, I would have liked to have seen that be a part of the presentation as that could be a major target of these color e-reader/tablet users.

For those not ready to step up to the tablet market, and simply just want the latest and greatest in e-readers, Amazon also rolled out the Kindle Paperwhite, which has a front light technology that allows just the reader to view the screen and not those around them be blinded by the screen. It’s rated with a 8-week battery life before a charge is needed and there are two versions, a 3G model for $179 and a Wi-Fi only model at $119. The 3G wireless is free and is just for downloading books. Other features of the Paperwhite include 62% more pixels for increased resolution, 25% better contrast, 6 fonts, 8 sizes, and can hold up to 1,100 books. Storage is 2GB with unlimited Kindle cloud storage and download speed for books is under 60 seconds and the dimensions are 7.8 ounces and 6.7″ x 4.6″ x 0.36″. The Kindle Keyboard 3G and the Kindle DX is still available for those who just have to have a keyboard, but Kindle is trying to move all of its new customers towards the multi-touch touch screens.

That’s what Amazon is bringing to the table and now we’ll see what Apple will do to respond to that in a week. Many speculated that Apple’s big announcement could be a variety of things, one of which includes a smaller version of the iPad. If it is that, consumers have a new bar to compare it to because the Kindle Fire HD is something that should continue to grow its share of the tablet market, especially for those needing entertainment on the go.

Amazon to make major announcement one week before next Apple event

amazon press conference

It’s not every day that the media gets an invite to an Amazon press conference but its timing and venue has tech geeks and the entertainment industry in a bit of a buzz Thursday. Offering no clues, the invite gives no details about the presentation’s agenda.

The press conference is scheduled for September 6 at the Barker Hangar in Santa Monica, a common location for Los Angeles film shoots and private events. The date is just six days prior to the next Apple event on September 12, where many are speculating a new version of the iPhone will be revealed and/or a smaller version of the iPad amongst dozens of other rumors. Either way something new is being revealed as component prepayment is escalating this past year. So it would make sense that Amazon is trying to catch a week’s worth of buzz before whatever it is that Apple plans to unveil.

Is Amazon going to unleash an update their Kindle lineup with a bigger and better screen than the 7″ Kindle Fire? Below the price of an iPad 2 ($399)? Or do they have something more up their sleeve?

The Kindle Fire, now a year old is in need of an upgrade, but has sold nearly 15 million units at $199. Not bad, but other have come into the market. Google has their Nexus 7, Sony has the Tablet S, there’s the Galaxy Tab, the Lenovo, and there’s also the Kindle Fire’s direct e-book competitor, Barnes & Noble’s Nook Tablet. A backlit version of the black and white Kindle may be on the agenda too. But for Amazon to make an impact with this big hullabaloo, one might think a step up to the big fish–competing with Google and Apple–would be worthy of such an unveiling.

EDITOR’S PICK: Read our review of the SONY TABLET S

As seen with the Kindle Fire, price point has to be the driving force though to take a bite out of Apple’s hold on the tablet market–at least if we’re looking at the tablet purely as an entertainment machine providing movies, television, games, apps, music and books on the go. Do more for less as they say. As rumors are swirling of Apple designing down to its competitors, this announcement would be huge news if Amazon could jump up in technology at that sweet price of $299-$349. We’ve seen similar a similar situation when Playstation 3 faced battled with the Xbox 360 when Microsoft was willing to get below $300 long before Sony was willing to drop its price.

The press conference is taking place in Los Angeles so we have to believe there’s a big entertainment aspect to the press conference too. That could mean some new deals for their Instant Video store as more customers are finding ways to cut the cable. Either way we’ll be interested to see what Amazon has to announce on September 6.

What do you think the announcement(s) will be? Would you buy a bigger Kindle Fire over an iPad if it was considerably cheaper than $399 or would you just wait longer for a smaller version of the iPad?

Apple Unveils New iPad – Keeps iPad 2 in Production At Lower Cost To Compete With Entry Level Tablets

new ipad

After months of speculation, endless rumors, and deductive videos Apple finally pulled the curtain back on their new iPad Wednesday. Apple CEO Tim Cook did not give a “one more thing” but there were plenty of bells and whistles concerning the “new iPad” as it was referred to in the presentation. No word on if iPad 3 or iPad HD will be eventual names, however a bonus announcement was that the iPad 2 will be kept and is getting a price cut. iPad 2s starting today are $399 for the 16GB model and $529 with 3G service. Schools are being targeted as end users of the cheaper iPad 2s. Several apps were demoed including with new capabilities such as iPhoto Garage Band, and iMovie.

In addition to the new iPad, Apple TV got high definition upgrade as well, supporting 1080p for full HD video and a new interface. It also has the ability to stream audio and video from iTunes for the same $99 price tag. Word is though that Apple TV continues to struggle securing premium content. Fox and Universal will not be made available because they are locked into an agreement with HBO. But enough about Apple TV, here are the iPad highlights:

new ipad retina

• High-Res Retina Display – We all saw this coming but the new 2048 x 1536 display will about two times the resolution of the iPad 2 and have the ability to show content in full HD. This will be a big win for anyone shooting and making movies in HD, and downloading HD content off the web. The Retina display bugged out eyes when it was first created for the iPhone 4 and now it will be

new ipad a5x processor• New Processor – one A5X chip dual core processor with quad-core graphics that will translate to faster gaming, smoother multitasking, and lightning quick response.

• Two Cameras – to accommodate the increase in video chatting, the new iPad sports a second front-facing camera for FaceTime and the 5-megapixel iSight back camera is HD for shooting 1080p video or pictures. The iSight will also have automatic video stabilization and an ƒ/2.4 and a five-element lens to capture more light to produce a clearer, sharper photos while using a hybrid infrared filter to keep infrared light out for more dazzling photos.

new ipad camera

• Wi-Fi & 4G LTE Internet Connection – Through AT&T and Verizon. Sprint is missing from the 4G lineup, however this is the first entry into the 4G technology for Apple. It also works on 3G networks GSM/UMTS worldwide network technologies including HSPA+ and DC-HSDPA with download speeds up to 42 mbps with DC-HSDPA and up to 21.1 Mbps with HSPA+. Wi-Fi models are still available with 4G models adding another $129 at each storage level.

new ipad connectivity

• Battery – It’s being touted to run for 10 hours and nine hours on 4G.

• Size – It will weigh 1.46 pounds and 0.37 inch thick. Just a wee bit heavier in weight but the screen is still 9.5 inches.

Mobile Hotspot – The iPad can be used as a personal hotspot and connect up to five devices at one time over Wi-Fi, Bluetooth or USB.

new ipad gaming

• Storage, Pricing and Availability The new iPad will come out March 16 in three tiers of storage with the iCloud being pushed as the main storage system so that there is only one space from which to draw all of your synched up Apple products.

Wi-Fi Only – $499
Wi-Fi + 4G – $629

Wi-Fi Only – $599
Wi-Fi + 4G – $729

Wi-Fi Only – $699
Wi-Fi + 4G – $829

new ipad comics

This is a significant improvement over the iPad 2 and that was a great tablet. Keeping the iPad 2 at the lower price means that other companies will have to step up their game since Apple is makes a compelling argument to save more pennies for their premium products. So we have a few questions to ask:

• Existing iPad 1 and iPad 2 users, does the new iPad make you want to upgrade?
• What about those looking to get into the tablet market, does the the new price point of the iPad 2 make it more enticing than the Kindle Fire, Nook Tablet, Samsung Galaxy Note 10.1, The ASUS Transformer Pad Infinity 700 or other Android and Windows based tablets?
• Does this make you want to enter the digital comics realm?
• What else are you going to use your new iPad for?

Please share your thoughts below.

iPad 3 is Coming: Apple Sends Out Media Invitations for March 7 Event

Spring is near and that can only mean one thing: it’s time to unveil the latest iPad.

Apple has sent out media invitations for an event to be held at the Yerba Buena Center for the Arts in San Francisco. To further titillate its enormous fan base, Apple marked the invitation with “We have something you really have to see. And touch.”

That ‘something’ is, of course, the heralded iPad 3. Apple announcements never fail to become the center of the tech universe and this one will be no exception. Do you need to upgrade or get in on the hype? I’m betting on yes. Though seriously, if you’re watching your budget, here are the latest rumors of what the device will have so you can make an informed decision on whether its right for you.

Retina Display

The iPhone 4, unveiled almost 2 years ago, introduced us to the retina display, capable of showing what Apple claims is the maximum amount of detail the human retina can perceive. As the device is rumored to have roughly the same size and form factor of the iPad 2, that means that the display will have a resolution of 2048 x 1536. This can only mean one thing: your computer will look curiously blurry after experiencing the iPad 3 as its resolution is greater than even that of 1080p.

Quad-Core Processor

You can’t exactly expect Apple to upgrade the display without swapping out the device’s guts. The iPad 3 is rumored to run on a quad-core processor, capable of driving that sharp display and [hopefully] running all the games you throw at it without breaking a sweat. Expect super-fast response times for menial tasks such as sending email and browsing the web.

4G LTE Capable

If you like your iPad to be connected all the time, then you’ll be delighted to hear that it’s rumored to have a 4G LTE capable antenna, allowing you to stay connected on AT&T or Verizon at their fastest speed (where 4G is available, of course).

Thicker Body

The new device is rumored to be slightly thicker than its predecessor, which hopefully means that we’ll get decent battery life (running that display and processor is really going to be a drain).


Could Apple put their now famous software into the iPad 3? Currently touted as an exclusively feature of the iPhone 4S, this female assistant would really ensure that the device would fly off the shelves. We can only hope.

It’s worth noting that the location will not be in Cupertino, but closer to GDC, which will be happening in San Francisco. Hopefully, that means we’ll also see some cool game demos during the event.

iOS 5: A Talking Computer For iPhone 4S Buyers, Smart Stalker Tools And Plenty Of Little Stuff That Goes a Long Way

iPad, iPod Touch, and iPhone users have long awaited iOS 5 and it’s arrived days before the highly anticipated iPhone 4S release date. Lots of the updates include a lot of creature features and refinements to streamline the user experience and elimination of awkward reformatting and extra click-thru screens. It’s not necessarily a big wow factor unless you’ve actually been using iOS for a long time and experience the changes by saying, “Finally, they changed this.” Some of the changes are additions to the personalization of the device like custom vibration patterns (!), personal dictionary, a iTunes ringtone store, and plenty of iPad-only upgrades like a new music app, split keyboards, and multi-tasking gestures.

The biggest reason to update is the PC-Free option and iCloud experience eliminating the need to dock your device to your laptop or PC. This will allow users to update on the go, back up, and restore using the iCloud. If you synced up desktop apps like iCal and Mail to your mobile device, you can now manage and clean up central files without having to be near your base computer. iTunes synching updates and downloading only needs to be on the same Wi-Fi network and plugged into a charging dock. Look for the new option iTunes Sync Wi-Fi in your Settings > General menu and this will be the gateway into updating your music collection, calendar and email.

Siri will also be the biggest reason to upgrade to the iPhone 4S phone and sparkling gem of iOS 5 turning your iPhone into your own personal Jarvis computer like Tony Stark in Iron Man. Want the phone to remind you about that meeting? It will access your calendar, read your text messages, send others out. Siri also accesses GPS function-able apps so that you can act on the fly in the heat of traffic without ever touching a button. If you’ve seen the videos, you can basically be blind and still use your iPhone.

overview iOS5

Some of the other highlights include:

• Users can post photos directly from the iPhone Twitter app with the ability to add a location, syncing it with your contacts list, and tweeting directly from YouTube, and Safari. Twitter and iOS is a lot easier to use and they’re hoping that for quick and easy tweets, the dedicated Twitter app will be used more. They know that third-party apps can do more and are more customizable but there was some real effort to make twitter and iOS more friendly with one another.

• The reader option in the new mobile version of Safari makes reading articles a breeze by eliminating ads and comments, reformatting odd layouts and multipage documents into a single-page RSS-view and keeping pictures embedded into articles–We’re not all too keen on how the Reader eliminates comments from articles since that’s one of the community-building features of a news and commentary site such as ours. Other new options in Safari include tabbed browsing for iPad users and a Reading List to save different stories and articles for a future time.

• Newsstand is a new app that basically caters to iPad users subscribing to magazines. The set up is similar to iBooks in that you can stroll through issues as they are delivered to the background. It can be opened up on the user’s home screen like your default folder of applications. It’s a minor intuitive feature but it goes a long way for those using the iPad as a magazine and/or periodical reader.

newsstand iOS 5

• iOS catches up to Android with the Notifications Bar at the top which gathers all of your texts, missed calls, weather, song playing, and other app updates such as stock tickers, download and installation status, or new email with a single swipe down from the top of the screen. No more dismissing pop up messages and you feel as if your phone is actually running multiple apps at once.

• There are a lot of overdue functions in Mail for iOS such as flagging emails, rich text formatting, dragging addresses to CC and BCC lines. Again the changes here will be best felt for long time users who have complained about the neanderthal functionality of Mail in previous versions.

iMessage is patterned after BlackBerry Messenger and Google+ where you can used it as a text messaging network specific to just iOS devices. As long as your friends, co-workers, and family have iOS devices it doesn’t count against your data plan. That includes group messaging, encryption, and delivery and receipts and is just another blip on the Wi-Fi or the 3G network.


• There is a plethora of new Camera options like easy-to edit options such as crop, rotate, color correction and red-eye reduction with grid lines. You can rotate and spin an image 90 degrees along with other single tap editing functions that have been used in Photoshop Express.

• Ever want to know where your friends family’s real-time location are at any given time? The Find My Friends App allows you to do that and for security purposes a time-limit can be set so that you’re not constantly wearing a homing beacon. We’re not exactly big fans of this function unless of course you’re a parent and want to know where your kid is at the wee hours of the night, but this also has potential at being a stalker’s dream app or be the next featured segment on the next installment of Cheaters.

• Ever wonder how far iTunes wants to control your life? See the new greeting card delivery app, Cards. You can design your own greeting card and Apple will print it up on high-quality paper and send it for you for the mere price of $2.99 per card or $4.99 internationally. It’s Apple’s way of giving back to the US Postal System after slowly destroying its business with digital downloading and iCloud integration. We wonder though if this is more of a novelty that people will forget they even have in their phone after six months.

Reminders allows users to store multiple to do lists and sync it up with iCal on you Mac laptop or PC computer with MS Exchange. You can set alarms with the tasks so that it “reminds” to do such things like let the dog in, or clear out your DVR, or make that all important call home to mom.


iOS 5 is a free upgrade and is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPad 1, iPad 2, iPod Touch 3, and iPod Touch 4. Is it worth the upgrade? Well there are over 200+ changes but whether or not you’ll be able to see them depends on if you use all of the tools supplied in iOS 5. For the newer devices, definitely. Lots of the new streamlined apps such as Mail, iCal, iMessage, and the easier socail network integration of the Twitter app are great upgrades. Others like Cards and Find My Friends seem like more reasons never to leave your home. There are plenty more built in upgrades as well as some that will make future functionality with the iPhone 4S and Siri even better. Some of the older compatible devices may not take to all the upgrades so easily. If you hate change, then no one is forcing you to upgrade, but iOS 5 has its big pluses, you just might not notice them at first.

Apple Unveils the New iPhone 4S, Punts on the iPhone 5

Behold the iPhone 5…. I mean, 4S!

Cupertino became the center of the tech universe earlier today as Apple CEO Tim Cook hosted a media event to introduce the company’s latest creation, the iPhone 4S.

While not exactly a game changer by Apple’s standards, the 4S does come with some nifty upgrades.

The device will have a new, improved 8 Megapixel camera that has the capability to shoot photos from device standby in little over one second. This could be a big win as more and more people rely on their cell phones as their digital camera rather than carrying around a completely separate gadget. But, of course, the existing iPhone 4 has a more than capable camera, so this isn’t necessarily going to change anyone’s life.

Casual gamers will be happy to hear that the phone features a processor upgrade. Apple outfitted the 4S with its A5 chip, which will allow the device to play through games without breaking a sweat. As a whole, the chip upgrade is expected to make the phone feel much more responsive.

The biggest change, however, is a neat little assistant app called Siri. Think of this as a personal assistant built into the phone (with a female voice to boot). This new integrated software will allow the phone to interpret its owner’s voice and process the instructions on the phone in real time. Setting the built-in alarm clock to wake you up at 6AM is as simple as saying “Wake me up at 6AM”.  If this works properly, it could be  huge for people that are used to waiting several minutes to look things up on their phone. However, I’m taking a wait-and-see approach with this app, as it may prove to be just another unused featured touted as a game changer (like Facetime was at one point).


Even with these upgrades, many pundits and Apple enthusiasts were expecting a completely redesigned phone, both inside and out. Rumors have been flying for months that the company has been working on a smaller form factor with a bigger screen. But this device – the iPhone 5 – will apparently not release until presumably next year.

You can get the new iPhone 4S on AT&T, Verizon and Sprint on October 14th. Preorders start on Apple’s website on October 7th.

Apple Gets Jobbed: Fabled CEO Steve Jobs Steps Down

steve jobs apple

In a stunning close of the business day, beloved and ailing Apple CEO Steve Jobs resigned Wednesday to the board of directors and “strongly recommended” longtime COO Tim Cook as his successor. Jobs plans to stay on as Chairman.

Jobs who was diagnosed with pancreatic cancer in 2004 when a cancerous tumor was removed and made a miraculous return to the podium. Then again Jobs assuaged fears in recent years returning to address the company after he underwent a liver transplant in 2009.

Hopefully the news doesn’t cause investors to run for zee hills. Cook has worked for Apple for 13 years and ran day-to-day operations at Apple when Jobs took medical leaves to “focus on his health.” While the future of Apple seems to be in good health, Jobs’ sudden departure has many wondering how well his medical health is.

Jobs is often referred to as the heart and soul of Apple Inc. but he’s meant much more to the company’s turnaround when he began his storied second run with the company beginning in 1997 when he became CEO. He was instrumental in the start of Pixar Animation and became Disney’s largest individual shareholder.

To his own company, Jobs is the living symbol of Apple Inc., its pursuit of innovation, and the personification of its sleek and elegantly designed computers and electronic products. Apple may not have been the first to come up with an MP3 player, a phone or a tablet, but they know how to sell and market their versions the best.

This day was going to come at some point, but to be honest, it seems like the day has come too soon. We wish Jobs all the best; if he is ill, a speedy recovery, and if not, a happy future as Chairman.

This is what Jobs said in his resignation letter:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


Apple Announces iPhone 4, Coming June 24

Apple CEO Steve Jobs took the stage of the Worldwide Developers Conference in San Francisco to announce the all new iPhone 4. This new creation is a sleeker and more powerful device that will undoubtedly be in the pockets of millions in just 2 short weeks on June 24. It’s technically a phone and messaging device, but the iPhone is also the portable paradise for many an entertainment consumer. And for many, it’s all about games, movies and more games.


The device has a bunch of new hardware upgrades, many of which were leaked when a prototype of the device was discovered two months ago. Some of the more notable upgrades include a front facing camera, fast Apple A4 processor and brilliant screen with a much higher resolution than the current models. All of this stuff under the hood will take advantage of the new iOS4, the update to the software that the iPhone runs on.

We’ve outlined some of the new features and announcements called out during Jobs’ keynote speech. This isn’t the exhaustive list, but most of the major stuff.

New iPhone 4 Hardware features
Front Facing Camera
5 Megapixel Camera with 5x Digital Zoom and LED flash
HD Video camera
Gyroscope to detect motion on six axes, to enhance in-app rotation of objects (great for games)
New 940 x 640 pixels display with 326 pixels per inch
802.11n Wi-Fi
Front and bottom microphones to help with noise cancellation
Larger battery with a reported 40% increase in battery life
9.3mm thick, which is 24% thinner than the current iPhone
Glass on front and back, with stainless steel on the sides

Software features
Multitasking for switching between apps
Folders for Apps
iMovie for on the fly video editing
iAds integration which allows app developers to easily integrate ads into apps
FaceTime app – Video Calls that can be made over Wi-Fi
Improved Mail, Photo and Camera Apps

iBooks available for iPhone (with new PDF viewer)
Guitar Hero with swiping strum functionality
Netflix for iPhone
Farmville for iPhone

All of this can be yours for the small price of $199 for the 16GB model and $299 for the 32GB model (with a 2 year contract with AT&T, of course).

We’re really excited to see what other tidbits develop over the next few weeks.