When over-sized press kits for new TV series or video games arrive, it’s difficult not to be intrigued by the mystery of what might be inside or possibly get a little giddy – the latter depending on the receiver’s interest the TV show or game.
So, when a 1’4 x 1’5 box arrived for Nickelodeon’s upcoming Teenage Mutant Ninja Turtles CG series arrived, I was intrigued – and a little giddy. After all, the TMNT franchise – including the cartoons and the comics – was a staple of my childhood.
When I opened up the box, I was surprised to see a giant Manhole, with the Teenage Mutant Ninja Turtles logo emblazoned on top.
Sometime giant press kits can be a little foolish. The Resident Evil: Raccoon City press kit included a massive license plate, and I’ve heard some game journalists received a giant tombstone for Darksiders 2.
Creative, yes. But what are you going to do with a giant tombstone or a license plate (fyi: Darksiders 2 was excellent, while Raccoon City was a giant misstep for the franchise)?
So at first, I was worried that the press kit would simply be a manhole. Yikes.
Thankfully, more was buried beneath the surface.
Under the manhole cover, were press notes as well as a surprising Leonardo action figure from the Playmates toy line.
After seeing the Toy series at Toy Fair, this was an instant delight. Surprisingly, there was something more.
The box was signed by Leonardo’s voice talent, Jason Biggs (American Pie). It’s a nice touch. I can’t say that I’m a die-hard Biggs fan (and as far as franchise characters go, I prefer Michaelangelo and Raphael). However, it’s great to see the voice talents being incorporated into the promotion of the new series. Sometimes the voice talents on animated series don’t even come out to Comic Con, which for fans, is a “downer.” They also rarely get any screen time on DVD Special Features (this is nearly always the case for Warner Animated series).
This press kit gets a definite thumbs up. I probably won’t be keeping the manhole, which might make environmentalists grit their teeth, but the contents were A+. Who doesn’t like toys?
The new Teenage Mutant Ninja Turtles series premieres on Saturday, Sept 29 at 11AM ET/PT on Nickelodeon.