NBA 2K13 Anoints Its Cover Athletes: Griffin, Durant and Rose – Where is LeBron James?

by Sean Bell on June 26, 2012 · 5 comments

in 2K Sports

2K Sports has gone out with the old and in with the new.

After shipping NBA 2K12 with legends Michael Jordan, Magic Johnson and Larry Bird donning the game’s cover, they’re showcasing the league’s new generation: Blake Griffin, Kevin Durant and Derrick Rose.

But how about the guys in the middle, maybe one in particular: Lebron James?

Like him or hate him – Lebron James is the best basketball player on the planet and he proved that extensively this season, nabbing his third Season MVP and his first Championship Ring (along with an NBA Finals MVP).

Granted, James isn’t necessarily the most likeable athlete these days, with many still declaring his highly publicized, egocentric “Decision” to leave the Cleveland Cavaliers unforgivable. And it’s not like he exactly needs any more endorsements.

Further, the cover isn’t necessarily commentary on who currently is the league’s best talent. Durant was arguably the league’s second-best player (definitely the best scorer). But both Griffin and Rose struggled, with the latter being injured through a good portion of the season (he also suffered a season-ending ACL tear in the playoffs).

But, as Arsenio Hall would say, this is something that would make you go hmmmmmm.

Did 2K Sports get it right by playing it safe and putting up athletes that no one seems to dislike, maximizing the game’s marketability? Or should they have gone with the guy who was undeniably the best in the league this year?

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{ 5 comments }

Dorjohnae June 26, 2012 at 10:58 pm

Apparently 2K is going for the younger, future legends of the NBA. They’re all 23 & their careers are just beginning — why would LeBron be on there?

Jeb12741 June 27, 2012 at 10:39 am

I totally agree. I think also that James is getting a “little help from a friendly trainer or doctor with chemicals in his valise”.  That seemed clear in the  finals series and particularly obvious in Game 5.

Stevie September 13, 2012 at 7:11 pm

Lol.. So you’re suggesting Lebron would be better? Try making it less obvious you’re a Lebron fan since these should be unbiased. And those are the future Hall of Famers of the league and they wanted something fresh and new

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