Published on May 21st, 2012 | by Ernie Estrella1
The Box Office Story: ‘The Avengers’ Soars Again While ‘Battleship’ Stays Anchored
It was predicted that to eclipse The Avengers at the box office this past weekend, a newcomer would have to make close to $60 million. But the solar eclipse was the only one that took place Sunday evening before sunset. The Avengers made it three weeks in a row, topping Battleship with a marvelous $55 million box office. Keep in mind that Thor and Captain America: The First Avenger, both made $65 million in their opening weekends. Here’s some of the sick numbers Avengers is approaching:
• It is sixth all-time domestic with $457,665,517, behind Star Wars: Episode IV – A New Hope ($461 million) and Star Wars: Episode I – The Phantom Menace ($474 million)
• It is fourth in all-time world wide with $1.181 billion, behind Harry Potter and the Deathly Hallows Part 2 ($1.328.1 billion)
Battleship was just another to fall victim to the Earth’s Mightiest film but there’s had to be some confusion by audiences as to how the classic board game became Armageddon on a boat. It might have done a little better had they just named it Aquageddon. The paltry box office take was magnified when the production budget was $209 million. It might end up being a bigger flop than John Carter. That’s a hard pill to swallow given how likable Berg is for his work on Friday Night Lights. Not even Liam Neeson could save it. Sadly too, this might be the end of the Taylor Kitsch as a big studio star after being attached to two of the biggest box office flops of the year. Yes, I realize we are still in May.
Sacha Baron Cohen and The Dictator made a smart move by delaying their release to last Wednesday and it quietly finished third with over $17 million. The other major studio release this week was What to Expect When You’re Expecting, which fizzled to a fifth-place finish at $10.5 million.
In the indie market, The Best Exotic Marigold Hotel continues to take advantage of the weak films and The Avengers eating up the multiplexes. It remains the best alternative to the super hero flick and is leaving its viewers with giant grins and laughs. It is the only film in the top ten that topped its previous week with a +20.9% increase. Also performing well in the art houses is the Jack Black drama-comedy, Bernie, which was written and directed by Richard Linklater (School of Rock). If you’re looking for films worth your time and money, and you’ve already seen The Avengers, then find a theater playing either of these films and throw your money down. You’ll be happy you did.
Here is the list of the top 20 films in Weekend #20 of 2012 according to Box Office Mojo and their actual box office numbers.
1 Marvel’s The Avengers (Buena Vista/Disney) $55,644,102
2 Battleship (Universal) $25,534,825
3 The Dictator (Paramount) $17,435,092
4 Dark Shadows (Warner Bros.) $12,583,338
5 What to Expect When You’re Expecting (Lionsgate) $10,547,068
6 The Best Exotic Marigold Hotel (Fox Searchlight) $3,230,584
7 The Hunger Games (Lionsgate) $2,950,331
8 Think Like a Man (Screen Gems) $2,650,549
9 The Lucky One (Warner Bros) $1,778,453
10 The Pirates! Band of Misfits (Sony) $1,578,632
11 The Five-Year Engagement (Universal) $1,110,375
12 Chimpanzee (Buena Vista/Disney) $667,528
13 Bernie (Millennium) $491,436
14 Wrath of the Titans (Warner Bros.) $476,327
15 Girl in Progress (Lions Gate) $459,357
16 Dr. Seuss’ The Lorax (Universal) $458,595
17 The Three Stooges (Fox) $436,495
18 Mirror Mirror (Relativity) $403,814
19 The Cabin in the Woods (Lionsgate) $381,566
20 John Carter (Buena Vista/Disney) $368,994
Photo of Battleship’s Alexander Skarsgard, Brooklyn Decker, and Peter Berg at Wondercon taken by Lucky Bronson.