On Dec 17, 2011, the Playstation Vita had its global launch in Tokyo, Japan.
Japanese gamers are expected to ignite holiday sales for the system, only a week before Christmas Day. Sony set up a massive marketing effort in the streets and shopping centers of key Tokyo districts in order to draw the attention of consumers. The system retails for 25,000 yen to 30,000 yen ($320 to $380). The handheld system doesn’t hit North America or Europe until February 2012. In the US, prices on the PS Vita are set at $249 and $299, but that won’t stop crafty Ebay sellers from buying the console early for a significant markup.
Japan is home to both Nintendo and Sony. The 3DS had its launch in Japan months before the US launch. Currently, the rate of 3DS sales in its launch year is exceeding that of sales of the Nintendo DS.
Shopping centers in Japan are already reporting that the PS Vita has sold out in stores. By contrast, the 3DS had more of a lackluster launch.
(Image: AP Photo/Kyodo News)