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Published on November 14th, 2011 | by Ernie Estrella


‘Immortals’ Makes The Box Office Gods Happy With $68M Worldwide Opening

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Stylistic sword and sandal films still have a place at the box office as Immortals delivered an epic thumping of not just one but two Adam Sandlers taking in $32 million in domestic box office with another $36 million international box office talley for an estimated worldwide opening of $68 million. The Tarsem Singh-helmed film starring Henry Cavill, Mickey Rourke, Luke Evans, Stephen Dorff, Isabel Lucas, Freida Pinto and Kellan Lutz was made in the same vein as Zack Snyder’s 300, which was based off the Frank Miller graphic novel and was marketed as such, boasting ripped actors with over-the-top style and violence for the bloodthirsty.

While it didn’t rope in as much as 300, which opened at $70 Million back in 2007, the men came out in droves and accounted for 60% of Immortals‘ audience. The film is also a landmark film for Relativity Media and is its biggest opening yet, beating out Limitless, which opened at number 1 back on the weekend of March 18, 2011 with $18.9 Million.

Jack and Jill gave us double the dose of Adam Sandler and opened slightly larger than Immortals but it wasn’t enough as the comedy took in $25 Million and finished second. Puss in Boots and Tower Heist each fell two spots to the third and fourth spots in the domestic box office chart.

Even with all that negative publicity Heist director Brett Ratner drummed up for himself, his film dropped a steep -46.8%. Others falling off drastically were A Very Harold & Kumar 3D Christmas and Paranormal Activity 3 but both films are in the green, especially PA3 which went over the $100 Million mark over the weekend, a big time score when you consider it’s humble $5 million budget.

The other new film of the week, Clint Eastwood’s J. Edgar starring Leonardo DiCaprio opened at fifth with $11.2 million showing in 40-55% less theaters (1,910) than Immortals (3,112) and Jack and Jill (3,438). Eastwood has always performed strongly despite what other films are released as his films usually tend to appeal to an older audience whereas Immortals capitalized on crowds 35 and younger. Also continuing to hang in there are Moneyball and Courageous at the 11th and 12th spots. Both films have been charting for eight and seven weeks respectively and should both be around through the Thanksgiving holiday.

In indie news, Lars von Trier’s latest film, Melancholia starring Kirsten Dunst opened to 19 theaters and performed well in each, tallying $13,535 per location and $257,174 in all. If you can’t find Melancholia at a theater near you, be sure to check your local cable provider in their On Demand movies as Melancholia is being simultaneously offered in many streaming markets.

Here are the estimates of the weekend of November 11-13, 2011 according to Box Office Mojo.

1. Immortals (Relativity Media) $32 M
2. Jack and Jill (Sony) $26 M
3. Puss in Boots (Paramount/DreamWorks) $25.5 M
4. Tower Heist (Universal) $13.2 M
5. J. Edgar (Warner Bros.) $11.4 M
6. A Very Harold & Kumar 3D Christmas (Warner Bros./New Line) $5.9 M
7. In Time (Fox) $4.1 M
8. Paranormal Activity 3 (Paramount) $3.6 M
9. Footloose 2011 (Paramount) $2.7 M
10. Reel Steel (Buena Vista) $2 M
11. Moneyball (Sony) $1.1 M
12. Courageous (Tristar) $1 M
13. The Ides of March (Sony) $975,000
14. The Rum Diary (Film District) $790,000
15. Anonymous (Sony) $600,000

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