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Published on August 12th, 2011 | by Bags Hooper


Retailers Slash Nintendo 3DS Prices to Under $100 through Incentive Program

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“Under 50 bucks, 50 bucks. Now, isn’t that nice.”

Not many new gamers may remember the 80s commercial jingle for the Atari 2600, but this gamer does.

Today, Nintendo’s portable 3DS system hit a retail price value of $169.99, $80 less than the original price tag of $249.99. It was a major step by Nintendo to compete with Sony’s upcoming Playstation Vita, slated for holiday release. Previous owners of the 3DS were told to login to the e-Shop in order to become a 3DS Ambassador. The title came with 20 free downloadable games that would be made available throughout the end of 2011. Some of the titles would not be available to the general public.

However, retailers are already trying to sell off as many units as possible before the end of summer. Gamestop announced that the 3DS would be available in store for $99 with the trade-in of a prior DS console (including DS Lite, DSi and DSi XL). The offer will run from Friday, Aug 12 through Sunday, Aug 14. Target went one step further offering larger discounts based on which DS version gamers traded in. If you’re a DS Lite owner, Target will take off $40, allowing you to buy the portable system for $129.99. If you trade in a DSi, you will get $75 off your 3DS, pricing it at $94.99. DSi XL owners get $100 off their 3DS, giving them a new console for just over the price of a standard console video game – $69.99. Target’s offer only goes from Friday, Aug 12 through Saturday, Aug 13.

Are retailers trying cut their losses and discard as much inventory as possible to make room for the Playstation Vita or is this just a temporary incentive aimed to raise interest in 3DS titles?

When the Atari 2600 was priced under $50 (really at $49.99), the song toted the words: “The fun is back oh yessiree, it’s the 2600 from Atari.”

Right now, most 3DS gamers are waiting on new games for their system so you probably won’t hear any singing. Outside of Netflix, the favorite title for most 3DS owners is Legend of Zelda: Ocarina of Time, which is a port of the N64 classic game. Personally, I enjoyed playing Ghost Recon: Shadow Wars the most. Although gamers probably won’t be pouring in by the boatload to buy a 3DS, the incentive is a terrific opportunity to get prior DS owners to upgrade their system.

Recently, Nintendo also announced a red 3DS system that would launch in the Fall with Starfox 3D.

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