In 2008, Showtime and Metropolitan Home defied the rules of TV marketing and transformed several hit Showtime shows into walk-in realities. Much like a Disney theme park for adults, Metropolitan Home’s Showtime House, in New York’s Gramercy Park, was a place where people could step inside the world of their favorite nighttime drama or dark comedy.
Now, Metropolitan Home and Showtime are at it again, but this time they’ve made a Jeffersons’ style move to the Penthouse apartments in the Tribeca sky. The Showtime House, at New York City’s Tribeca Summit Loft Condominiums, features all new rooms conceived by a new set of designers; their individual talents rival the shows they have worked diligently to bring to life.
“Building on last year’s success, Showtime is incredibly excited to once again partner with Metropolitan Home for this one-of-a-kind experience,” says Len Fogge, Showtime Executive VP, Creative & Marketing. “The house allows visitors to get a deeper insight into the characters and storylines that solidify Showtime as the premiere destination for compelling programming.”
Although “The L Word” is no longer present in this year’s House, most of Showtime’s shows are back for another Metropolitan season. “Nurse Jackie” joins old favorites like “Californication,” “Dexter,” “Weeds,” and “The Tudors.” Last year the “United States of Tara” had its pre-premiere launch at the Showtime House, and has returned this year with a new personality designed by Kara Mann.
Each room is more impressive than the next. Paul Latham’s “Weeds” lounge will quickly immerse you in the cerebral world of marijuana living. Latham has packed his room with everything from an AstroTurf-carpeted bathroom floor to 19th century clay pipes that will garner the interest of any “Weeds” aficionado. While the “Californication” Master Bedroom, by Markus Dochantschi, brings to life Hank Moody’s ideal pimp-palace, complete with a multi-angle-mirror ceiling and James Bond style retractable bar. The “Californication” room screams sex, and would arose anyone’s inner Hank Moody; each angle in the ceiling-mirror explores a different sexual position.
But, once again, the “Dexter” room topped the Showtime House off with a fresh and incomparable vision from the mind of Marie Aiello. The key to Aiello’s vision is in the lighting. Whether you venture into the depths of the “Dexter” room during the daytime or at night, you will be presented with two distinct looks. The shades of gray, coupled with Aiello’s meticulous attention to lighting, bring to life the duality of Dexter Morgan and his inner Dark Passenger.
Metropolitan Home’s Showtime House, at 415 Greenwich Street, is open to the public Sept. 12 through Oct. 18. Tickets are on sale for $20 per person. All proceeds from ticket sales benefit Housing Works, a community-based AIDS organization that provides lifesaving services to more than 20,000 homeless and low-income New Yorkers living with HIV and AIDS.
The Showtime House embodies the network’s continued effort to not only provide great entertainment, but also to serve as a conduit for fans looking for more out of their favorite television programs. Metropolitan Home and Showtime have once again successfully transformed art to life in New York City, with a touch of surreal authenticity.
*To see pictures from some of the Showtime House’s various rooms, click the links below. Additional video coverage will be posted throughout the week.
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Anna,
Please give us a link to your current designs so we can see if you belong in the major leagues. It is so easy to be critical, but prove to the readers that you have the credentials to justify making your comments. Web photos are not for art gallery display, most are at 72 dpi at best.
Chris
I feel like the effects are too obvious. The photography is terrible with the flash. Overall, a huge disappointment. Back to the minor league with you.