2K Sports will announce the cover athlete of NBA 2K10 tonight night with an exclusive 30-second TV spot during the pre-game show for Game 1 of the NBA Finals on ABC – and it will be none other than Kobe Bryant of the Los Angeles Lakers.
Additionally, 2K Sports will allow fans to vote for their favorite Kobe Bryant box art on a dedicated voting site, through June 15, at www.2ksports.com/vote.
The Knicks cover will be included on the fan vote website, but as a joke – only the 3 Lakers covers will be options.
Check out these screens from the TV spot below. It was produced by Spike Lee; as you will see in the screen grabs. You can even see a mock-up cover of Kobe Bryant in a Knicks jersey in one of them.
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