Break Media has recently announced an exclusive partnership to produce and distribute an original Web series on Break.com with Dax Shepard, the actor and comedian well known for MTV’s “Punk’d” and his hit role in “Employee of the Month.”
This deal further demonstrates the shift in Hollywood of actors taking matters into their own hands to create and distribute content through alternative channels.
The partnership also leverages Dax’s comedic talents with Break.com’s ability to provide an effective channel for advertisers to target the coveted 18-34-year-old male demographic. According to a report from PQMedia in February this year, in 2007 advergaming and webisode advertising spending increased 34.8% to $217 million. While it’s the smallest branded entertainment segment, advergaming and webisodes is the fastest growing, climbing at a 51.7 percent compound annual growth rate from 2002 to 2007.
Playing off the online dating craze, Dax Shepard presents a hilarious Web series revolving on his fresh new character “Chuck Geiger’s” search for a new best friend. Dax (Chuck) creates a new dating site, called “Bro Search” designed for straight dudes to meet other straight dudes for the purpose of forming best friendships. He creates his video profile and starts meeting applicants, and setting up “bro dates” to see if they get along. He quickly learns that finding a best friend online is just as challenging as finding love.
Dax is toooo cute