Vivendi Games, owners of the online phenom World of Warcraft, has bought a major stake in Activision Inc.
Activision, makers of the Guitar Hero, Call of Duty and Tony Hawk series, has been looking for a way to push their gaming to a new level (no pun intended). Chief Executive Bobby Kotick of Activision said, “This transaction has always stuck out as the way to become the number one most successful video-game publisher.”
The deal would create a pure gaming house that would rival Electronic Arts. Spokesman for Electronic Arts Jeff Brown said, “We wish them luck. We look forward to the competition and believe that EA still has the strongest portfolio of perennial game franchises.”
