Although I ended my subscription on HBO after Tony Soprano went off the air, most of America did not.
In the first complete quarter after the Sopranos went off the air, HBO subscriber rate actually went up by 80,000 to 28.94 million.
SNL Kagan projects that this year HBO subscriber revenue will reach $3.7 billion.
It’s clear that people are still willing to pay 10-15 a month for their premium HBO.
